PPC
5 ways to get PPC and SEO working together
SEO and PPC are often at odds. Yet the things they 鈥渂icker over鈥� are actually areas for improved workflow and channel optimization.
A veteran of the digital marketing industry and "Top 25 PPC Expert," she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers. Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to several publications and in 2019, she became a founding member of the Paid Search Association.
Analytics & Conversion
First-party data: 4 internal checks to make sure you’re ready
Ask yourself these questions to ensure compliance without sacrificing user engagement.