Analytics & Conversion
How to migrate to Google Analytics 4: A step-by-step guide
Learn the major phases, and changes to common UA features and data points, you鈥檒l need to know when migrating to Google Analytics 4.
Janet Miller is the President and CEO of Marketing Mojo. She regularly blogs on a variety of search engine marketing topics, often focusing on technical solutions. You can find her on Twitter @janetdmiller.
SEO
Here’s how to monitor for negative SEO
Combat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings.
SEO
Mobile-first indexing: Will it change your rankings on desktop?
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results.
Amazon Advertising
Do you have a leaky lead generation funnel?
Want your sales team to love you? Contributor Janet Miller recommends adding gate pages to indexed PDFs as a way to generate more leads and avoid lost lead and SEO opportunities.
Google Analytics
Be careful what content you cut from your site
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers.
Amazon Advertising
Common mistakes and quick fixes to improve poky page speed
Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.
Amazon
The first steps of your SEO audit: Indexing issues
Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit.
Amazon Advertising
Tracking the ROI of organic search for B2B
Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.
Amazon Advertising
Why microsites aren’t always ideal for SEO
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
Amazon Advertising
Top 6 tips for SEO for SaaS
Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips.
Amazon Advertising
7 most important SEO focus areas for colleges and universities
For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season.
Amazon Advertising
Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates.
Amazon
Mapping keywords to the buyer journey in SEO
Many marketers find keyword research difficult, but it doesn't have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.
Amazon
Missed link-building opportunities: Reclaiming broken links
Link building is an investment, so don't let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors.
Amazon Advertising
Relaunching your website? Don’t forget an SEO audit!
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
The trouble with truth
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
Google Analytics
Prepping SEO for 2017: it’s all about the ROI
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year.
Amazon Advertising
How a Google Analytics change may be skewing your view of SEO’s value
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics -- and details how to fix this issue.
Amazon
Making your content perform beyond just SEO
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.
Content
The ins and outs of an SEO audit
How should you perform a site audit? What tools should you use? And how can you best present your findings to attain buy-in? Columnist Janet Driscoll Miller recaps a presentation at SMX West that covered these questions and more.